FruityPassionfruit, pink guava, jasmine petals
Fruity
Juicy and sunlit. Pairs best with the wash and mist; try it over the oil if you like a softer, skin-close feel.
Beach days, hot mornings, everyday
One complimentary deluxe mini · US + Brazil
Confidence looks good on you
The Glowie ritual, step by step.
Awaken. Renew. Indulge. Illuminate. Escape.
The Glowie ritual takes you to Destination No. 1, Rio de Janeiro, in five steps: Awaken body wash, Renew exfoliant (coming soon), Indulge body butter, Illuminate body & hair oil and Escape body mist. Use every step on a slow night or two on a fast morning. Every product is sold on its own, so choose only what you want.
Learn the ritual
What each step does
Step 01
Awaken · Body Wash
- What it does: Awaken body wash cleanses the skin and opens the Rio scent.
- Where it fits: Awaken comes first, in the shower.
- How to apply: Work a small amount into a lather over wet skin, then rinse.
- Good to know: Awaken can be swapped for any wash you already love. Whether step one is a wash or a milk is still being confirmed.
Step 02
Renew · Body Exfoliant (coming soon)
- What it does: Renew body exfoliant polishes skin so it feels smoother.
- Where it fits: Renew follows Awaken in the shower, only a few times a week.
- How to apply: Massage gently over damp skin, then rinse. Use a few times a week, or as the label directs.
- Good to know: Renew is not available yet. Join the waitlist to hear when it launches.
Step 03
Indulge · Body Butter
- What it does: Indulge body butter is the rich, comforting layer and the scented base of the ritual.
- Where it fits: Indulge goes on after the shower.
- How to apply: Smooth a small amount over dry areas first, then anywhere you like.
- Good to know: Indulge is the one to reach for when skin feels dry or on slower evenings.
Step 04
Illuminate · Body & Hair Oil
- What it does: Illuminate oil leaves body and hair lengths with a silky feel and soft sheen.
- Where it fits: Illuminate follows Indulge, or goes straight onto damp skin after Awaken.
- How to apply: Press a few drops over the body. For hair, smooth a drop through mid-lengths and ends only, never the scalp.
- Good to know: Illuminate is the lighter-feeling option; some people use it instead of Indulge in warm weather.
Step 05
Escape · Body Mist
- What it does: Escape body mist adds the finishing layer of the Rio scent.
- Where it fits: Escape always goes last, over the other steps or on its own.
- How to apply: Mist the neck, collarbones and wrists from a little distance, then let it settle without rubbing.
- Good to know: Escape is easy to carry for a refresh while out. Recommended refresh timing is still being confirmed.
Butter, oil or mist: how they differ
| Format | How it feels | When to use it | Order |
|---|---|---|---|
| Indulge Body Butter | Rich, cushioned, comforting | When skin feels dry, or for a slower evening routine | After Awaken (and Renew) |
| Illuminate Body & Hair Oil | Light, silky, soft sheen | On damp skin and hair lengths; many people prefer it in warm weather | After Indulge, before Escape |
| Escape Body Mist | Airy, fine, scent-first | Any time you want scent, including on the go | Always last |
Pairing scents
- The Rio scent runs through every step, so the layers sit together.
- Fruity and Dessert families sit well together; Woodsy is best worn on its own.
- Use the scent family you love most for the mist, since the mist is the most noticeable layer.
- There is no single right routine. Two steps on a busy morning is still the Glowie ritual.
Choosing your routine
- I want the whole experienceThe Rio Ritual set: Awaken, Indulge, Illuminate, Escape.
- I want something quickTwo or three steps, such as Butter and Mist.
- I mostly care about scentAwaken, Illuminate and Escape, for a lighter, scent-first routine.
- I want just one productEvery product is sold on its own. Start with the step you are most curious about.
- I'm not sure yetStart with a free deluxe mini and see how you like it.
Directions are general guidance and are pending review by our formulation team. Always patch test and follow the label on your product.
Make the destination linger
How to make your scent stay.
Five small moments turn fragrance into a ritual: prepare, layer, mist, carry and return. Follow the same order every time until it feels instinctive.
Optional01After the showerStart on damp skin
Cleanse with Awaken, then pat skin until it is softly damp. A little water left behind gives the next layer an easy canvas.
Clean skin · a little water left behind · Next: Build your scented base
02Indulge · IlluminateBuild a scented base
Smooth Indulge body butter or Illuminate oil over damp skin. One is enough; both make a richer base. Illuminate can also go on the lengths of your hair, never the scalp.
One layer or two, your choice · Next: Mist the warm points
03EscapeMist the warm points
Mist Escape on the neck, collarbones and wrists. Let it settle where it lands instead of rubbing it in. Use it on hair only if the final label says so.
Mist · pause · never rub · Next: Carry it with you
Optional04Before you leaveCarry it with you
Keep Escape in your bag. When the scent sits closer to your skin, a light mist on the warm points is all the refresh needs.
One bottle · anywhere · Next: Return to Rio
Optional05Whenever you likeReturn to Rio
Pause, breathe in, and come back to Ipanema at sunset. The ritual is yours to repeat whenever the moment feels right.
Your passport back to the beach
Mix and match
Just one or two? That works too.
Mist only
Mist Escape on the warm points whenever you want the scent.
Butter + Mist
Indulge on damp skin for a rich base, then Escape on the warm points.
Oil + Mist
Illuminate on damp skin or hair lengths, then Escape on the warm points.
Wash + Butter
Awaken in the shower, then Indulge while skin is still damp.
Your on-the-go reset
Warm points. One light mist. Return to Rio.
Pick your pace
Three ways to wear it.
About 3 minutesThe full evening ritual
- 01AwakenStart in the shower with a gentle wash that leaves skin soft and lightly scented.
- 02RenewA few times a week, polish skin smooth before the next steps. Coming soon.
- 03IndulgeThe rich, comforting butter that becomes your scented base.
- 04IlluminateA silky oil for body and the lengths of your hair, with a soft sheen.
- 05EscapeFinish with mist on the warm points, and carry it with you.
Every step. The fullest version of the ritual.
Best for · Very dry skin, Sunday resets, the night before something big.
Suggested · about 90 secondsThe ninety-second daily
- 01AwakenStart in the shower with a gentle wash that leaves skin soft and lightly scented.
- 02IndulgeThe rich, comforting butter that becomes your scented base.
- 03EscapeFinish with mist on the warm points, and carry it with you.
A suggested everyday version: Awaken, Indulge, Escape. Timing is approximate and still in draft.
Best for · Normal skin, busy mornings, wearing under SPF and clothes.
About 60 secondsThe travel ritual
- 01IndulgeThe rich, comforting butter that becomes your scented base.
- 02EscapeFinish with mist on the warm points, and carry it with you.
One jar, one bottle. Enough to keep skin comfortable and your scent intact on the move.
Best for · Carry-ons, gym bags, hotel bathrooms with terrible lighting.
Same order, different weight
Morning or evening?
| Layer | am | pm |
|---|---|---|
| Awaken | • | • |
| Renew | A few times a week | A few times a week |
| Indulge | When skin feels dry | • |
| Illuminate | • | • |
| Escape | • | • |
The one rule
Lightest to richest, always. Water-based layers first, oils and butters last — the order matters more than the number of steps.
If you only do three
Cleanse, choose one moisture layer, then mist. Ninety seconds is enough to keep the ritual recognizable on a busy morning.
Where scent fits
Fragrance always goes last, on hydrated skin. Mist first, eau de toilette or perfume oil on pulse points after.
Find your scent
Three families. One ritual.
Pick one scent family and use it across your steps, or pair Fruity and Dessert. Woodsy is best worn on its own.
Fruity
DessertCoconut, sugar, soft vanilla
Dessert
Warm, creamy and skin-close. Closest to the Rio scent, Ipanema at sunset, and pairs with every Rio product.
Date nights, dinners, compliments
WoodsySoft sandalwood, cedar, green leaf
Woodsy
Deep and skin-warm. Pairs best with oil and butter; keep fruity mists for another day.
Nights out, cool weather, low light
Not sure where to start? Claim a free deluxe mini — try a ritual step before choosing full sizes.
Keep track
Your ritual journal
Tick off the five steps day by day, note the products you used and how skin answered, and keep a private progress photo. Your streak builds as you go.
Open my journal